The UGG Antidote and Tom Brady

Now do I have your attention? Throw Tom Brady in a headline and you've got everyone reading on. In honor of my past weekend in Boston, I had the chance to see Brady throw the winning pass with 22 seconds left of the game, handing the win to the Patriots 20, Cowboys 16. Cowboys coach Jason Garrett post-game said "When you're playing against a quarterback like Tom Brady, he's going to go down as one of the all-time greats."

You have to see the winning Pass here:
http://www.youtube.com/watch?v=Cd4c-6Y7an8&feature=player_detailpage#t=103s

So will Tom Brady forever be remembered as an all-star quarterback, the proud husband of supermodel Gisele Bundchen and now a model himself? for UGGs?  Open the latest W magazine fashion issue or drive down 93 in Boston and you're bound to see the giant Tom Brady wallscape ad looking down on you. Check out the creative below:

He's also featured in UGGs new TV campaign. The dizzying camera effects follow Brady running through the city, ultimately ending in his very own locker room. Gotta love the AdWeek article back when the campaign first launched who said it best when describing the spot "Yes, I am Tom Brady. I am in an UGG commercial. And neither of us is quite sure what just happened." Good luck, UGG. I don't know if you'll get a bigger male market share. But any teen girls who are watching Monday Night Football next week... are totally going to swoon" so guys don't be surprised when your girlfriend comes home with a brand new pair of UGGs.

Check out "Steps"below:



Tom on UGGs:


Parody:



Meanwhile, UGGs continue to be mocked for their "lack of style" per say and you can find anti-UGG groups all over social media and the internet. Just yesterday, New York Magazine featured a hilarious mockery of the perfect antidote to UGGs called "Uggcitrin"



So will UGG be the comeback kid with Tom Brady in the mix? Guess we'll have to wait and see. For now I'm off to get vaccinated.


Besos,

Totes Fashion!