If Zombie boy can use it...

Just when you thought your concealer wasn't enough to cover that annoying pimple you got this morning, you may want to take a look at Rick Genest. Rick is known as "Zombie Boy" for his head to toe tattoos and featured on the Guiness World Records as well as Lady Gaga's "Born This Way" video.

Add one more to his list now. L'Oréal owned cosmetics brand, Dermablend took advantage of the Rick canvas to make it well...blank.

To prove how well the concealer works, Dermablend's agency, Agence Tuxedo, set out to use Rick Genest in their latest commercial. The one person who could use their product the most, but chooses not to conceal anything. See it below or here: http://vimeo.com/30036902




You can watch the incredible transformation from full tattoo body suit to completely concealed here:




See today's article on adweek http://www.adweek.com/news/advertising-branding/ad-day-dermablend-136070

Dermablend has also created a whole microsite http://gobeyondthecover.com/  that features a profile on zombie boy, behind the scenes footage and a discussion feed on "judging the cover."


For those of you who like music as much as I do: Zoo Brazil feat Rasmus Kellerman "There is Hope" is the soundtrack to the video http://www.youtube.com/watch?v=a4GrmfYNT4E and another good find by the same artist is "You can have it all" http://www.youtube.com/watch?v=RXuECIOpl2k&feature=relmfu

Additional content: Interesting interview with Rick Genest:




Shout out to Juli for the insight!

Enjoy!

Besos,

TotesFashion!