Ever think taking a whiff of a beautiful scent could create an experience before your eyes? Sounds like something that would happen in a magical world...or in The Sensorium in New York's Meatpacking district.
Sephora has partnered with fragrance manufacturer Firmenich and The Department for the Fourth Dimension, an experience design production company, to create a pop up scent store called The Sensorium.
A really cool intergration of technology, film and design creates a multi-sensory experience where digital flowers bloom when you sniff and images come to life on the screens around you.
Perhaps it's best to watch it for yourself:
The Sensorium is open until November 27th at 414 West 14th street. Admission is $15. For more information and for shopping Sephora fragrances: http://www.sephora.com/go/sensorium/
Soundtrack to the video is Swedish electronic band, Little Dragon "Ritual Union" http://www.youtube.com/watch?v=ZYTDG6qbL4M&feature=related
Enjoy!
Besos,
Totes Fashion!
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